You Can Be Anything. Everything is Possible with Barbie.. thats how Barbie helps young girls realize their dreams.
The most famous icon for young girls in toys is Barbie. With over 130 careers in the span of more than 5 illustrious decades. She has been an astronaut, a surgeon, a veterinarian, an athlete, a pop star, even a presidential candidate at least 5 times. 
Barbie has turned the spotlight in the girls with Barbie’s You Can Be Anything campaign.
Richprime Global Inc., the exclusive distributor of Barbie and other Mattel toys like Hot Wheels, Fisher-Price, Thomas & Friends, Monster High, Ever After High, BOOMco., Matchbox and Mattel Games in the country, in partnership with The SM Store and Toy Kingdom, set up the You Can Be Anything Day at the SM Mall of Asia Atrium. Various activities were set uo for.the day for the children participating to try out.. of course.. there was also a mini fashion show.
We are looking at this event as a jump-off point to young Filipina girls explains Ms. Liza Yao, Managing Director of Richprime Global, Inc. We want to inspire, and have them see that they can be anything they set their mind to and further beyond that, just like Barbie.
